all native clock brands face same existence to trap a bureau and join the exhibition to return to China from Switzerland Basel, the native clock brand always can not acquire a normal retail price network:Medium high level market and retail price outlet bend from at the business profits, basic be monopolized by the western brand, even domestic clock big business enterprise can also easily drive new go into three line brands of China to”rush through” of market.
gallery bridge form
since Switzerland Basel clock jewelry exhibition returned to country, the geneses person of gallery bridge form and designer’s rice the long Hong right away rush through to leave for Peking, because the head of this brand the in home country monopoly store”time gallery bridge” just fell a door three inside Tun SOHO.
“the rental combines not that expensive, don’t arrive 40,000 dollars,(of so) choose that the second floors are the first floors to have no position, we can make use of(the second floor) a glass act wall to do a headlight box, particularly specially clear in the evening”, rice long Hong in addition to arranging a salesclerk and repairing to manage software with finance, also need to design a small office, “BE not likely to hope all guests come on his/her own initiative, we plan do some roads to play an activity and do an activity to some high level shopping malls”.
this 100 even rice monopoly stores start practice but is that he is helpless under of choice, including factors like funds,etc, opens alone a brand monopoly store undoubtedly have business risk very much, the rice long Hong means, in order to emphasize the personality of brand and be not likely to do to jump up a sex very big product, this makes the monopoly store is subjected to more to limit.
but find out local special contract dealer or district to act for form to say to is almost”is impossible completion of task” to the gallery bridge.
“originally once tried to look for dealer or Chinese area agency as well actually, but had been tried, the low level department store isn’t suitable for, the taking of its request goods method is what we can not accept, lucky to Heng, the Heng make profit etc. big clock company, they although feeling our product is quite good after all have no famous, can not develop this brand,(the special contract distribution sells) is going fetch will make money”.
unique and gallery bridge express cooperation of is fly second reach specialized store, and just start for a month, even if such, this kind expand to retail system very a rules method to also belong to “experiment sex”-since the end of February, 2012, was located in the river bank eastern airport in Shanghai and rather 2 of wave day one square flew second reach monopoly store, started providing parts of gallery bridge form products, “mainly still the brand lord pushed of 4, 5 serieses, we the price ratio flew second reached had to be expensive, therefore, it didn’t dare to blindly enter a lot of goods, after selling out by generation selling party type and by the month settled accounts”.
up to March 21, the cooperation method for selling at head month inside don’t produce any sale record.
September, 2011, fly second reach talk gallery bridge around on one’s own initiative the form joins its monopoly store.The rice long Hong means that usually fly second reach the monopoly store area is in 100-200 even rices, single management from had the article Pi “affirmation is loss in business undoubtedly”, as a result meeting”sought some brands with no conflict to join”.
in fact, this existence doesn’t only trap a bureau gallery bridge the form is enduring long hardship, almost all native clock brands face equally ruthlessness reality and join the exhibition to return to China from Switzerland Basel, and the native clock brand always can not acquire a normal retail price network:Medium high level market and retail price outlet bend from at the business profits, basic be monopolized by the western brand, even domestic clock big business enterprise can also easily drive new go into three line brands of China to”rush through” of market.
compare under, is those western brands that easily achieve success and quickly rob to have a local market, take SWATCH group underneath United States degree form(MIDO) as an example, the brand that isn’t what popular son in Switzerland depends on group advantage and only take around 7 yearses will it the special contract retail the store overalied 167 inside country cities(among them, Peking owns 38, Shanghai own 32), according to last month at the latest plans released by the Basel clock jewelry exhibition, this year the United States degree form will still just China increase to open at least 50 special contracts retail price store.
however, the native brand almost cans not finds suitable special contract dealer or business agent, oneself has to take out true gold silver and be invested to keep a camp store, the sea gull watch group in Tienjin is exactly an one of them, and the group’s all year sales of business are about CNY 900,000,000.(include from have brand watch and be outside provided for machine Xin to wait business)
in the development of sea gull form monopoly store, held hands to open a dollar hotel group to become the one-step chess that it expands a new retail price network.”Have already had currently 5(open a dollar) hotels seek me to talk to open a monopoly store, but we want to choose those facing the street of hotel, at least in the future open 5-8 monopoly stores” manager Wang Zhao Quan of the sea gull form branch in Hangzhou revealed the progress of the district to the reporter, .
Gao Yu Po of the sea gull form also mean, the group doesn’t reject a little amountly the development special contract dealer’s”store in store”, “keep a camp store with its proportion about is 8:2”.
recently just at with sea gull form the talks cooperate of would be eastern form to go(establish in 1961, is head unite the clock dealer that the trading post becomes available in the market in Hong Kong, serial number 398), the underneath branch network overalies whole China and acts for 100 top-class clock brands in near world, particularly with physical labor private and the emperor rudder, count and wave Switzerland form brands, such as piano and Europe rice Jia…etc. for lord, about 144 brands.
in the clock profession, the eastern form goes to seem with the cooperation of native brand to also refract another “Qian rule” that retails profession, such as senior clock medium person and author Kang Wei Kai while accepting a telephone to cover mean, the special contract”do not control list price power and discount power, sell the physical labor the private again good, if the second year,(brand) the price raises 0.5 percentage points or a percentage point of enough it is subjected to of” of dealer.And, “(because of)is not a brand to self-runs a store, more is’ pave road surface a stone'”, this is to say, the brand got into China market to will allow in the early years the natural intelligence better business agent set up shop and waited brand once”not sorrow sell”, it is very likely”spend money to buy store bottom and do to keep a camp store”.
though what a lot of industry insiders embrace not optimistic attitude to is about the present condition(can not also predict future) that the native clock brand development retails a network,can affirm BE, if say that they once missed the good period of brand development in the 90’s, so, they need to invest more brand of doings and do a market now.
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